When in doubt, simplify.
📌 Not sure people will understand your value proposition? Simplify your message.
📌 Questioning the efficiency of your landing page? Simplify your copy.
📌 Doubting the quality of your article? Simplify the narrative.
📌 Being uncertain about your content marketing strategy? Simplify your approach.
📌 Overwhelmed? Just simplify your day and focus on one thing at a time.
"Easier said than done," you'd say.
Not if you'll apply the rule of ONE thing. ☝
(note: for more information, check out the book The ONE Thing by Gary W. Keller and Jay Papasan)
When in doubt, ask yourself ...
"What's the one thing I can do right now to get maximum results?"
But don't stop there. Continue by asking yourself ...
"What's the ONE result I want to achieve?"
Let's take an example.
When running a SaaS company, you may want to get multiple content-related results, such as:
⚡Increasing the number of website visitors
⚡Having a higher engagement rate (people commenting and sharing your content)
⚡Getting more podcast downloads (in case you've launched one)
⚡Attracting more leads
⚡Qualifying a higher number of leads
⚡Getting more prospects
But if you'll synthesize all these goals, you'll discover that everything boils down to "closing more sales" or "reducing the churn rate."
If your SaaS brand is new, you'll want to attract more clients. And if you have a strong base of recurrent clients, you'll want to keep them using your product.
So depending on your situation, choose ONE goal and focus all of your content efforts on achieving it.
In other words, you'll want to ask yourself:
👉 Is the copy of my website helping me achieve this ONE goal?
👉 Is my content marketing strategy built around this ONE goal?
👉 Is the message helping me achieve this ONE goal?
👉 Is my lead funnel built to help me achieve this ONE goal?
👉 Is my email marketing strategy designed to help me accomplish this ONE goal?
Strip your content marketing strategy of anything unnecessary and focus on achieving ONE goal only. This will help you gain clarity and simplify both your narrative and content operations.