Dear SaaS founder, please, do yourself a favor and learn a bit of content marketing. I know you're super focused on solving a problem and developing a killer product. ⚡ But you can't build a high-quality audience if you're clueless about content marketing.
"But there are experts who'll be creating content instead of me," I hear you saying. Yes, there are plenty of awesome content creators.
But will you know whom to hire?
You see, learning about content marketing doesn't mean you have to write blog posts or start a podcast, 🎧 although some SaaS founders are killing it, by launching AWESOME content products.
Learning something about content marketing will help you ...
✅ Know how the "attract your first 100 fans" thing works
✅ Understand why you need a content marketing strategy first
✅ Enable you to build a powerful content team
✅ Search the answer to the right questions
✅ Know how the "content marketing" process works and what it involves
✅ Finally, lose some of your arrogance (sorry about that) and understand that content marketing is not "playing with social media" or "publishing a few small articles about the product."
Plus, it doesn't matter if you're not reading articles, watching webinars, or listening to podcasts.
Your audience is different from you and data shows that 84% of people expect brands to create content that provides solutions & entertainment (Meaningful Brands).
So, please, don't ignore content marketing and learn how it works.
P.S.: Yes, I know that Elon Musk grew Tesla investing $0 in content marketing. But hey, you're not Elon Musk. And you don't have the money to send a Roadster to space. 🚀