Look, I know. You're hunting numbers. You want a 100,000 email subscribers list. 📧 But what's the point in "tricking" people into subscribing if only 0,1% will read your email?
What if instead of "hunting" numbers, you'll focus on branding your newsletter and start creating high-quality emails people will LOVE to read?
How can you do that?
Let's answer with a question ...
When was the last time you subscribed (voluntarily) to a newsletter?
I bet your answer is "long ago ..."
So what makes a newsletter truly interesting and worth subscribing?
My answer is ... personality.
👀 Take a look at "The Path to CMO 3.0" a newsletter created by Tricia Gellman, CMO at Drift.
As Gellman states on the landing page, "CMO 3.0 is a monthly newsletter featuring insights from me along with hand-curated content relevant to marketing leaders like you, delivered straight to your inbox."
Here are some things that make this newsletter so awesome:
✅ It has a cool name you can remember
✅ The newsletter name has a real story behind (making it truly meaningful)
✅ You can see the person sending these emails (as opposed to the faceless newsletters you receive from other companies)
✅ There's a curator, sending you the content she considers relevant
✅ It's educational and not (bluntly) promotional
✅ You can review all the previous email editions and see the value it provides
✅ Moderate frequency (receiving one newsletter per month is reasonable and non-intrusive)
It's personal, it's powerful and unique. All these elements add value and quality to the newsletter. You won't only open the email, but also read it! 💪
So next time you're about to send a newsletter email, make sure it truly deserves the time of your subscribers.